Operation: River Watch is a safety initiative in La Crosse that brings together volunteers from Viterbo, UW‑La Crosse, and Western Technical College, in partnership with the La Crosse Police Department and other community organizations.
Each Thursday, Friday, and Saturday night during the academic year, volunteers patrol Riverside Park and the river levee from about 11 p.m. to 3 a.m.. Their goal is to help prevent alcohol‑related incidents and accidental drownings, especially among intoxicated individuals who may wander toward the riverbank after bars close.
More than just patrolling, the program provides visible presence, redirects people from restricted areas, connects individuals in risky situations with help, and works closely with law enforcement when needed. Since its start in 2006, River Watch has been credited with helping prevent more tragedies around the river and strengthening the bond between students and the wider La Crosse community.